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Cover of Marketing

a novel ·

Marketing

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Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and international marketing.

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Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and international marketing.

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"Now revised and updated, this bestselling text offers undergraduate students an introduction to the world of marketing. The third edition includes new material on areas such as services marketing and …"

— Margaret

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