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Cover of I Can Get It For You Retail Down And Dirty Tales From A Canadian Ad Man

a novel ·

I Can Get It For You Retail Down And Dirty Tales From A Canadian Ad Man

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"If you have every worked in or are interested in marketing, advertising, or retail this book is a must read. I Can Get It for You Retail plots a course for success in the real world with the inside scoop …

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  • ● biography & memoir, business & economics

the long version

"If you have every worked in or are interested in marketing, advertising, or retail this book is a must read. I Can Get It for You Retail plots a course for success in the real world with the inside scoop on several of the most successful retail marketing / advertising campaigns in Canadian history: Black's is photography, Leon's don't pay a cent event, Zellers because... the lowest price is the law, CIBC seeing beyond, Rexall a pharmacy first. These campaigns demonstrate in real time and real life how Rick's Nine Commandments help create success"--

M

Margaret's verdict

""If you have every worked in or are interested in marketing, advertising, or retail this book is a must read. I Can Get It for You Retail plots a course …"

— Margaret

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