Googie

the long version

The euphoria about the future that followed World War II permeated the outlooks of architects, who, influenced by Frank Lloyd Wright and with ready access to remarkable new construction material and building techniques spawned by the war technologies, faced the intriguing prospect of redesigning the postwar world. Initially the futuristic designs were outrageous, and detractors labeled these structures the Googie School of Architecture after a particularly outlandish coffee shop in Los Angeles. Googie would seem far from outlandish today, as those once controversial design elements have become commonplace in both commercial and residential architecture. Author Alan Hess traces the evolution of these early postwar designs in a lively yet learned essay profusely illustrated with both color and black-and-white photography. Googie:Fifties Coffee Shop Architecture is a nostalgic trip back to the Fifties and a look forward at the architectural future.--From publisher description.