Advertising and the public interest

the long version

This book provides the edited transcript of a round table sponsored by the American Enterprise Institute during a two-day conference on Issues in Advertising: The Economics of Persuasion. Representatives of government and of the legal and advertising professions discuss issues such as: Can an innovative newcomer break into a field dominated by a few corporations with huge advertising budgets? Does advertising perpetuate monopoly or is it the best means of combatting it? Should the same criteria of truthfulness apply to campaign oratory as to advertising? Does government regulation of advertising help protect consumers, or does it instead add unnecessary costs while infringing on First Amendment guarantees of free speech? - Back cover.