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Cover of The international brand valuation manual

a novel ·

The international brand valuation manual

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A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.

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A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and practice of brand valuation. --from publisher description.

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"A review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and relates major trends in the theory and …"

— Margaret

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