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Cover of Multinational banking in China

a novel ·

Multinational banking in China

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Examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 interviews and questionnaire surveys. This book discusses a range of factors such as motives, entry mode, location …

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Examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 interviews and questionnaire surveys. This book discusses a range of factors such as motives, entry mode, location choice, entry strategies and competitive advantages.

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"Examines key issues in the market entry and development of foreign banks in the People's Republic of China using data collected from 37 interviews and questionnaire surveys. This book discusses …"

— Margaret

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