Architecture as signs and systems

the long version

"The views of Venturi and Scott Brown have influenced architects worldwide for nearly half a century. Pluralism and multiculturalism; symbolism and iconography; popular culture and the everyday landscape; generic building and electronic communication are among the many ideas they have championed. Here, they present both a retrospective of their life work and a definitive statement of its theoretical underpinnings." "Architecture as Signs and Systems is a must for students of architecture and urban planning, as well as anyone intrigued by these seminal cultural figures."--BOOK JACKET.