Imagi-Nations and Borderless Television

the long version

"The media and communications scene in Asia underwent radical transformation towards the turn of the twentieth century. The advent in the early 1990s of transnational television via satellite caught Asia unawares, much as it has the world over. This book provides a transnational and inter-disciplinary perspective to understanding the media industry in Southeast, South and Northeast Asia." "Imagi-Nations and Borderless Television demonstrates that the globalisation of cultural industries involves not homogenising westernisation, but postmodern hybridisation. Dr. Thomas analyses how and why this has occurred within the larger context of economic, political, social and cultural processes within regions, nation-states, transborder ethnic communities, and even the international diaspora." "Challenging conventional notions about the cultural imperialism of global media conglomerates, this book will be widely welcomed by a broad readership ranging from communication and media studies to multinational business, policy makers and NGOs."--Jacket.