The untold story

the long version

"In this no-holds-barred account of the National Enquirer, the most infamous tabloid in America, Iain Calder, its former editor-in-chief, tells all. Over the course of a career that spanned four decades, Calder brought the lurid newspaper to new heights, dramatically raising circulation by combining his streetwise journalist background with the genius of Enquirer publisher Generoso Pope, Jr." "Calder was born in a small village in Scotland, left school at sixteen, and rose through the ranks of the Glasgow newspapers. His intense work ethic, ruthless tricks to throw competitors off his scent, and nose for a story served him well, and he was tapped to head the Enquirer's London bureau. At that point, the lowly Enquirer was a collection of gory photos of car crashes and murder victims, but Calder corralled the best freelance journalists in Europe and started honing the formula that would transform the tabloid: a unique mix of celebrity scandal, hard-nosed reporting, and feel-good stories. Pope moved him to the American office of the Enquirer, and the duo transformed the tabloid and, in the process, American journalism." "Calder exposes the stories behind the headlines and the wickedly intrepid Enquirer tactics for getting the scoops."--BOOK JACKET.