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Cover of Field Guide to Marketing

a novel ·

Field Guide to Marketing

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Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.

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  • ● business & economics

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Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past.

M

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"Straightforward definitions of the most relevant marketing terms, highlighted by stories of infamous gaffes and brilliant successes from marketers past."

— Margaret

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