Sex sells!

the long version

"Sex Sells! illuminates the arc from repression to obsession, showing how sexual mores have changed during the last five decades. Not only does the author examine the broad range of media genres that have reflected this libidinous journey, but he also shows how the media have played a leading role in propelling the Sexual Revolution. Streitmatter argues that much of the media's sexual content is actually beneficial, because it gives parents and educators a way to broach difficult subjects like AIDS, sexual identity, and appropriate sexual behavior."--BOOK JACKET.