Tales from under the rim

the long version

"Ron Buist's business memoir reveals the whole story of Roll Up the Rim to Win, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. It also explains how the Tim Hortons habit of listening to customers inspired the popular Based on a True Story TV commercials. By sharing his experience, Buist, offers a behind-the-scenes look at how a simple business became a Canadian icon."--Jacket.