storiet v.2

theme

voice

language

sign in
Cover of Beyond The Blockbuster Drug

a novel ·

Beyond The Blockbuster Drug

by

See the description "about the book". In this book, Gilbert Mertens, a renowed strategic thinker, coined the term "nichebusters". In 2000, he already came up with facts and figures about the declining blockbuster sales of medicines (those medicines that reach …

start reading + shelf
  • ● 81% match for you
  • ● business & economics

the long version

See the description "about the book". In this book, Gilbert Mertens, a renowed strategic thinker, coined the term "nichebusters". In 2000, he already came up with facts and figures about the declining blockbuster sales of medicines (those medicines that reach sales of at least US $ 1 billion) and the need for the pharmaceutical industry to adapt to reality, to change its business model...it took the industry ten years to follow his advise

M

Margaret's verdict

"See the description "about the book". In this book, Gilbert Mertens, a renowed strategic thinker, coined the term "nichebusters". In 2000, he already came up with facts and figures about …"

— Margaret

highlights

what readers held onto

No highlights yet. Be the first.

discussion

what readers said

No reviews yet. Finish it; tell us what you found.