Building the innovative organization

the long version

"This book, based on three years of INSEAD research, shows how the more innovative companies differ in such fundamental areas as organization structure, communications systems, incentives, project funding systems and so on. In all, twenty key areas of large company management are explored.". "This book will be useful to general managers, to marketing and R&D managers, to innovation project leaders, to business school teachers, and to anyone else interested in helping large companies innovate more effectively. It includes many detailed recommendations on how to improve management practices in order to help a company become more innovative."--BOOK JACKET.