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Cover of Rising tide : lessons from 165 years of brand building at Procter & Gamble

a novel ·

Rising tide : lessons from 165 years of brand building at Procter & Gamble

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"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, …

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the long version

"Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over 100,000 people in 80 countries. As it charts that journey, the book reveals the principles and practices of brand building P&G-style: how the company learned - through trial, error, and breakthrough successes - to consistently anticipate and satisfy consumer needs."--BOOK JACKET.

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Margaret's verdict

""Rising Tide tells the tale of P&G's 165-year journey: how it grew from a two-man soap and candle maker in 1837 into a $40 billion global brand powerhouse, employing over …"

— Margaret

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