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Cover of Marketing public health

a novel ·

Marketing public health

by

This book explores two aspects of public health marketing. Section 1 details the marketing challenges that the industry of public health faces. Section 2 outlines the steps involved in planning a specific public health campaign. In the era of managed …

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This book explores two aspects of public health marketing. Section 1 details the marketing challenges that the industry of public health faces. Section 2 outlines the steps involved in planning a specific public health campaign. In the era of managed care both aspects of marketing are crucial to the survival of public health. This book is a must for public health practitioners & students.

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"This book explores two aspects of public health marketing. Section 1 details the marketing challenges that the industry of public health faces. Section 2 outlines the steps involved in planning …"

— Margaret

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