storiet v.2

theme

voice

language

sign in
Cover of The soccer mom myth

a novel ·

The soccer mom myth

by

"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how …

start reading + shelf
  • ● 77% match for you

the long version

"If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a wake-up call about who today's female consumer really is, how she really thinks, and why she really buys -- both online and offline. Prepare to kick the Soccer Mom myth to the sidelines"--Page 4 of cover

M

Margaret's verdict

""If women don't consider themselves Soccer Moms, what does that say about the effectiveness (or ineffectiveness) of billions of dollars of advertising aimed at this group? It's time for a …"

— Margaret

highlights

what readers held onto

No highlights yet. Be the first.

discussion

what readers said

No reviews yet. Finish it; tell us what you found.