Television Advertising in Canadian Elections

the long version

"Can the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good?"--BOOK JACKET. "While focusing on the use of "attack" ads, Television Advertising in Canadian Elections provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers' intentions and strategies, an analysis of the ads played on both English- and French-language television and their impact and the ethics of political advertising."--BOOK JACKET. "Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study."--BOOK JACKET.