An Adobe Illustrator Guide to Type Effects and Logo-Building

the long version

This book uses type effects and logo-building as themes to highlight Illustrator techniques, features and tips. While it was written in 1997, 95% of its content remains relevant, and it continues to have a steady following.Written in a humorous, conversational manner and sporting many screenshots, it stands on its own as enjoyable reading, or as a book to use for step-by-step practice. Its mix of narrative and examples, its step-by-step nature, its type effects and logo-building focus, its elaboration of techniques, all give the book a slant that is unusual and interesting. Concepts applied to type-and-logo-based examples, can, of course, once mastered, be equally applied to any other thing you want to create. At the inexpensive price offered here, it’s a bargain (it’s over 400 pages long), undercutting by a sizeable margin what's out there. It's a book that will be of interest to students, designers, type aficionados, logo designers, desktop publishers and hobbyists