The innovation premium : how next generation companies are achieving peak performance and profitability

the long version

"In The Innovation Premium, Ron Jonash and Tom Sommerlatte draw on years of experience and primary research conducted with industry pioneers worldwide to demonstrate - for the first time ever - a direct, measurable correlation between a company's innovation leadership and its performance on Wall Street."--BOOK JACKET. "Using detailed examples from some of the world's most successful companies, the authors show how to put next-generation principles into practice - creating both the organizational and technological infrastructures to swiftly generate and implement new ideas. Equally important, they show how to overcome internal barriers to innovation, by making it everyone's direct responsibility."--BOOK JACKET.