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Cover of The event marketing handbook

a novel ·

The event marketing handbook

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Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.

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Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event programs, and names of associations.

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"Industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. Features case studies, planning templates, sample time frames, event …"

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