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Cover of Principles of Direct and Database Marketing

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Principles of Direct and Database Marketing

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This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

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This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

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"This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world."

— Margaret

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