Trust and Loyalty in Electronic Commerce

the long version

"Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationship between management ownership and trust, and that managers who fail to protect the interests of their stockholders - as well as their own - will never gain customer loyalty. Any business considering a move into e-commerce, or re-evaluating an earlier investment in online marketing and retailing, will benefit greatly from Karake-Shalhoub's insights."--BOOK JACKET.