The McDonaldization of the church

the long version

"Why are the churches struggling to maintain credibility in a culture in which there are more spiritual seekers than at any time in living memory? John Drane believes that they have become stereotyped structures, offering uninventive pre-packaged worship to a dwindling minority. But there are exciting opportunities for growth, he argues - if only the churches rediscover their creativity and flexibility, and offer something more nourishing for post-modern spiritual appetites than the equivalent of fast food."--BOOK JACKET.