Motivation and culture

the long version

Motivation and Culture brings together an international list of writers with a variety of academic backgrounds and cultural experiences to explore the ways culture influences motivation. Traditionally, culture has long been neglected by those interested in motivation theories; instead, the focus has been on the individual in relation to biological and cognitive models. While the biological component of motivation is not neglected in this volume, most of the essays emphasize the ways culture needs to be taken into consideration both in formulating theories of motivation and applying them to the modern multicultural world.