The ultimate business guru book

the long version

"A seemingly endless parade of consultants, academics and journalists continue to pontificate about management, leadership and the dream of the perfect organization. But only a tiny fraction has really changed the way business works. These are the few who have actually made a difference to managers and managed alike. These are the gurus." "Let's face it, you haven't got the time to read everything the gurus write and apply it to your business. But we all know that the companies that are winning are those which are applying the smartest ideas in the most innovative ways. How can you keep up?" "In this completely revised edition, Stuart Crainer and Des Dearlove assemble the greatest gurus in one place. The Ultimate Business Guru Book is a unique, one-stop guide which provides a concise, accessible summary of each guru's major idea together with an assessment of their impact and lasting value for today's business."--Book jacket.