Doing Business with the New Japan

the long version

"Opportunities for U.S. companies in Japan remain strong if business-people can learn to conduct successful business negotiations with their counterparts. Yet a cultural misstep or tactical error in negotiating can easily mean the loss of an important contract or the potential for future business.". "In this book, three experts pool their decades of experience to provide a pragmatic guide for Westerners doing business in Japan. The authors explain Japanese negotiating techniques and provide practical advice on conducting effective meetings with Japanese clients."--BOOK JACKET.