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Cover of Issues in Internet Marketing

a novel ·

Issues in Internet Marketing

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The papers presented in this e-book reflect an emerging shift in Internet-based marketing. Referred to by the guest editor as a time of "World Wide Waste of money dot con" the fallout from failing dot.com companies in the mid to …

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the long version

The papers presented in this e-book reflect an emerging shift in Internet-based marketing. Referred to by the guest editor as a time of "World Wide Waste of money dot con" the fallout from failing dot.com companies in the mid to late 90s has given way to a more strategic emphasis on how businesses use the Internet to market themselves, their products and services.

M

Margaret's verdict

"The papers presented in this e-book reflect an emerging shift in Internet-based marketing. Referred to by the guest editor as a time of "World Wide Waste of money dot con" …"

— Margaret

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