Product development and the environment

the long version

Paul Burall has written a practical guide for managers and designers seeking to exploit the expanding markets for the efficient and clean products demanded by a world seeking a sustainable future. He explains how the objectives of environmentally-responsible product design parallel management objectives: both seek the most efficient use of resources. Critical of the current emphasis on recycling, he outlines how designers can minimise the lifetime environmental impact of products. The book describes the role of various design tools and explores management and marketing issues. It ends with a speculative look at some of the technologies that are likely to play a role in achieving greener products. Paul Burall covers the legal, management and public relations features of the subject as well as the marketing, technical and design aspects. Anyone concerned with design will find this book provides a comprehensive and practical approach to the environmental issues as well as an indication of future trends.