From worst to first

the long version

"In From Worst to First, business legend Gordon Bethune tells the complete inside story of how he and his team engineered one of the most dramatic comebacks in the history of business. As inspiring as it is instructive, it is the story of how a plain-speaking ex-Navy aircraft mechanic, armed with a few common-sense notions about good management and the courage to look past the bottom line, managed to motivate his people to bold new heights of excellence and win back his company's long-lost customer base. In reading it, business readers will learn valuable lessons on leadership, employee empowerment, teamwork, and strategy that can be applied to just about any type of business organization."--BOOK JACKET.