Stakeholder power

the long version

"In Stakeholder Power, Steve Walker and Jeff Marr draw from dozens of original studies and in-depth company profiles to demonstrate a direct correlation between the investment in stakeholder relationships and corporate performance. Much more than "customer service," "community and media relations," or "employee empowerment," the essence of stakeholder power reflects a sophisticated approach to conducting business based on integrity - from which a company builds trust, loyalty, and commitment.". "Interestingly, the authors discover that many "old economy" companies - in such industries as business equipment, consumer products, and bricks-and-mortar retailing - are developing the most cutting-edge practices, adopting new technologies or simply leveraging traditional approaches to earn people's loyalty and admiration. In an era when competitive advantage is constantly in jeopardy, Stakeholder Power shows companies of all shapes and sizes how to hard-wire relationship building into their strategies and convert it into long-term success."--BOOK JACKET.