The real world entrepreneur field guide

the long version

Here is your map for an exciting voyage. This Field Guide is the tool to help you navigate through the mysterious and unknown regions to where you want to be - starting and running your own successful business. Learn how to determine if your business idea is feasible; write a bankable business plan; target customers - and keep them coming back; manage cash; develop a strategy that beats the competition; create a Web presence; avoid legal hassles; find top employees; plan for growth; and much more. Intensify learning using the LEAP Learning Process. You'll first Learn, then Explore, next Apply, and finally Produce results for your own business. It's ideal for independent or group study. Locate the information you need, when you need it, with the flexible Field Guide design. Identify with and learn from First Person accounts - real-life war stories! Test your skills in more than 50 Personal Workshops. Avoid potential legal pitfalls with Liability Alerts. Get connected via URLinks to a virtually limitless network of current Web information. Explore real-world problems and solutions using in-depth Case Studies.