The lemonade stand

the long version

Forget the business plan, the venture capital, and the year-long lease. You don't need them. This book will show you how to get a profitable business up and running without risking it all. For anyone who dreams of a new perspective on entrepreneurship in the twenty-first century. The thirteen principles are guidelines that empower and inspire anyone to welcome adversity, embrace challenges, and turn problems into profitable innovations. It all starts with an idea, and there has never been a better time than now to be an entrepreneur. --Back cover.