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Cover of Advertising, promotion, and other aspects of integrated marketing communications

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Advertising, promotion, and other aspects of integrated marketing communications

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This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

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This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection.

M

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"This text fully integrates all aspects of marketing communication, providing a thorough treatment of sales promotion, point of purchase communications and advertising media selection."

— Margaret

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