Lean media

the long version

Great films, recordings, books, websites, performances, and video games don't happen by accident. They are often the result of innovative creators working on small, well-balanced teams and paying close attention to the needs of audiences. This is what the Lean Media framework is all about. In an industry that has been upended by digital platforms and new business models, the Lean Media framework provides a new approach to innovation that reduces costs and risk while helping creators make media that audiences love. Using examples and easy-to-understand best practices, media veteran Ian Lamont describes how all kinds of creative professionals can leverage the framework, including: filmmakers, publishers, broadcasters, authors, journalists, graphic designers, website operators, recording artists, video game designers, copywriters, creative directors, performance artists.--Publisher.