Graphic design in the mechanical age

the long version

"Drawing from Merrill C. Berman's private collection of twentieth-century posters, ads, photomontages, and graphic ephemera, this book showcases more than two hundred examples of progressive graphic design from the 1920s and 1930s. European, Soviet, and American avant-garde designers and artists of the time, using new technologies of mass production and mass distribution, marketed everything from salad oil and cigarettes to communism, utopian socialism, and the avant-garde itself." "These selections from the Berman Collection, most never before shown or reproduced in the United States, include works by well-known artists (Lissitzky, Rodchenko, Man Ray, and others) and by lesser-known masters. The book begins by detailing Berman's pivotal role in shaping the history of graphic design as he amassed his collection."--Jacket.