Raising the bar

the long version

"Raising the Bar chronicles Clif Bar's ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million customers and a company hailed by Inc. magazine as one of the fastest-growing private companies in the United States four years in a row. The book is filled with stories from Erickson's life - trekking in the Himalaya Mountains, riding his bicycle over roadless European mountain passes, climbing in the Sierra Nevada - as inspiration for his philosophy of business. Throughout the book, Erickson - a competitive cyclist, jazz musician, world traveler, mountain climber, wilderness guide, and entrepreneur - convinces us that sustaining one's employees, community, and environment is good business." "If you are a manager, executive, business owner, or board member, Raising the Bar is your personal guide to corporate integrity. If you are a sports enthusiast, environmentalist, or adventure lover, or intrigued by a unique corporate culture, or just interested in a good story, Raising the Bar is for you."--BOOK JACKET.