The power of a link

the long version

"Make your LinkedIn account work for you and your businessLinkedIn is not just another social media tool. It's the world's largest professional online network, with an expected 100 million users in mid-2011, and active in over two hundred countries. How to Use LinkedIn shows you how to utilize this remarkable new resource to execute networking strategies and processes for your business, secure deals, and maximize leverage. Author David Gowel, the man the Boston Globe has named the "LinkedIn Jedi," delivers the understanding necessary to map networks, stimulate word of mouth, and leverage unparalleled business intelligence to close deals. Arguing that LinkedIn is not social media at all, but instead belongs in a category all of its own, the book cuts through the noise in the crowded social media world with practical applications and explains why all professionals should embrace it in order to find true success.The book advises readers how to: Spur effective network growth by projecting the right message online Build and enhance their online presence Seek targeted introductions to the connections that matter most Partly conceptual, partly autobiographical, and partly technical, How to Use LinkedIn includes success stories from Gowel and others which prove the effectiveness of the techniques described"--