Academic strategy

the long version

Alone among America's major institutions, colleges and universities have traditional refused to adopt modern management and planning. Now they have entered a perilous new era of declining enrollments,inflated costs, and shifting academic priorities. The result: higher education is going through a planning and management revolution. This path breaking book describes in detail the nature and dimensions of education's dramatic reversal and the reasons behind it. It examines the new role of strategic planning and the resulting changes in the role of professors, trustees, and college presidents. It describes how colleges and universities can introduce the latest planning and management methods for their own benefit.