Writing JFK

the long version

"Writing JFK: Presidential Rhetoric and the Press in the Bay of Pigs Crisis provides the full text of both speeches and the press conference, as well as Benson's analysis of what would come to be known as 'spin control.' He demonstrates how the speeches display the implicit collaboration of Kennedy with his speech writers and the press to create a depiction of Kennedy as a political and moral agent. A central feature of this book is Benson's exploration of 'the enormous power of the presidency to compel press restraint and to command the powers of publicity.'"--Jacket.