The marketing plan
por
This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case …
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the long version
This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a professional plan. All materials presented are reinforced by lively case studies, and marketing plan forms that guide students and professionals in the development of their plans.
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"This book provides readers with knowledge to be able to develop truly outstanding, professional marketing plans. It also explains marketing planning and presents step-by-step procedures to create and implement a …"
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