APE, author, publisher, entrepreneur

the long version

"In 2011 the publisher of Guy Kawasaki's New York Times bestseller, Enchantment, could not fill an order for 500 ebook copies of the book. Because of this experience, Guy self-published his next book, What the Plus! and learned first-hand that self-publishing is a complex, confusing, and idiosyncratic process. As Steve Jobs said, 'There must be a better way.' With Shawn Welch, a tech wizard, Guy wrote APE to help people take control of their writing careers by publishing their books. The thesis of APE is simple but powerful: When a self-publisher successfully fills three roles--author, publisher and entrepreneur--the potential benefits are greater than with traditional publishing."--Cover