Aftersales management

the long version

Every year large sums of money are wasted by the retail industry on badly managed after sales processes.  Aftersales Management shows how to create much stronger customer service with very little additional cost.  It explores what customers want, what sales people want, and how these points interface with the rest of a retailer's company.  It also discusses implementation, explaining how to manage key stakeholders both within the business (the various business functions and departments) and outside (such as manufacturers and suppliers).