Management for the small design firm

the long version

Injecting a much-needed dose of reality into our understanding of the design professions, Management for the Small Design Firm tells what setting up and running your own practice really entails. Architect and teacher Jim Morgan explains in plain English what management is and how its successful application to your practice, personnel, finances, and projects can lead to a thriving business. In an easy, conversational style, Morgan acts as your "friend in the business," helping even the most inexperienced design practitioner make sense of contracts and budgets, capital formation and debt, insurance and retirement benefits, indispensable electronic media, incorporation versus partnerships, writing a business plan, meeting tax obligations, and perhaps most important, marketing your services. In addition, his interviews with the heads of fifteen architecture and design firms give the prospective business owner helpful tips for running a practice as well as candid assessments of what they can expect in the months and years to come.