The stakeholder strategy

Research has shown that companies that treat their employees well, create jobs in the local economy, develop innovative products and services, take care of the environment, and contribute to the community, are often more profitable. The Stakeholder Strategy shows business leaders and managers how to establish and maintain positive, mutually beneficial stakeholder relationships. Based on a synthesis of ideas from community relations, marketing, stakeholder management, organizational change, sustainability, and the corporate social responsibility literature - and featuring case study examples from companies around the world who are working to build collaborative relationships with their stakeholders - it offers an integrated framework, as well as the practical tools for developing new kinds of collaborative relationships.