Digital rush [electronic resource] : nine internet start-ups in the race for dot-com riches

the long version

"Digital Rush uncovers the experiences and ideas behind some of the most fascinating and fast-growing Internet businesses of our time. Unlike other Web profile books, it digs deep by concentrating on a select group of cyber-entrepreneurs. And they're hardly the usual dot-com suspects. Readers go behind the scenes with innovators such as: Startups.com, VarsityBooks.com, Enews.com, BuyandHold.com, eTradersEdge.com, and others." "The people who created, financed, and sweated blood over these companies talk about their dumbest mistakes, their smartest moves, how to cut through the online clutter, and what they'd do differently if they were starting today. Along the way, this candid and business-savvy book delivers invaluable insights on how to: start an Internet company; take it to greater levels; add an e-component to a brick-and-mortar business; secure capital at every stage; find talent; attend to customer service; generate new ideas; forecast future Internet trends, and more."--Jacket.