The buying brain

the long version

The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. The Buying Brain gives you the key to *Brain-friendly product concepts, design, prototypes, and formulation *Highly effective packaging, pricing, advertising, and in-store marketing *Building stronger brands that attract deeper consumer loyalty.