Elements of optimization, with applications in economics and business

the long version

This book presents in one short volume and in simple fashion the mathematical concepts and tools which underlie the various optimization procedures commonly used by such scientists as economists, operations researchers, and engineers. The mathematical background assumed is one year's calculus (not well remembered) and some acquaintance with elementary vector and matrix terminology. An important feature of the book is its emphasis on plausibility over formal abstraction or rigor, and basic principles are illustrated with examples worked out in detailed step by step manner.