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Contemporary Canadian marketing cases
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"Highly readable and current, this Canadian case book provides you with the opportunity to gain valuable experience in marketing case analysis through active participation and discussion. The various activities foster learning through the development of independent thought and creativity and …
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"Highly readable and current, this Canadian case book provides you with the opportunity to gain valuable experience in marketing case analysis through active participation and discussion. The various activities foster learning through the development of independent thought and creativity and interpersonal, communication, and decision-making skills."--Page 4 of cover.
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""Highly readable and current, this Canadian case book provides you with the opportunity to gain valuable experience in marketing case analysis through active participation and discussion. The various activities foster …"
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