Luxury China

Luxury China answers the question of how to succeed in the fashion and luxury industries of mainland China. The country's extraordinary economic boom has made it the world's third largest market for fashion and luxury with unlimited potential in the future. Key issues, such as the size of the Chinese luxury market and its evolution in different product categories are explained and illustrated. This book covers topics such as: Chinese luxury consumer behaviors and their preferences; possible market entrance strategies; elective retailing; successful communication and advertising strategies; effective campaigns agains counterfeits in China. - Jacket flap.